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	Boardees Identity Design Client : boardees Year: 2010 Role : Designer. Description: Boardees is a start-up online business selling boardshorts (surfing trunks). It was my role to create a brandmark to make it be seen as a trusted, cool, trendy website, with a touch of "grunge" to appeal to the target market. From the notebook I began my mind map by focusing on two words, “surf” and “online-shop” then made a note of all the words I could associate with each one, which helped move my imagination in directions I might not have gone otherwise. In the end of this session, I decide to use some words as the main idea for the logo. They are wave, sail, flow and dinamic. In context -------------------------------------------------------------------------------------------------------------------------------------------------------------------